NT Logistics — Building a Marketing Engine That Converts

From misconfigured CRM to 785 MQLs in five months — the story of how The Robinson Agency rebuilt NT Logistics' entire marketing infrastructure and turned it into a pipeline-producing engine.
NT Logistics — Building a Marketing Engine That Converts
Client
NT Logistics
Timeline
5 Months (Oct 2025 – Mar 2026)
Services
No items found.
Website
About

The Robinson Agency partnered with NT Logistics as their Agency of Record, delivering full-service marketing including CRM optimization, lead generation strategy, campaign development, and executive thought leadership. We rebuilt their marketing infrastructure from the ground up — turning a misconfigured HubSpot instance into a pipeline-producing machine.
Challenge

The Starting Point

NT Logistics had the tools — HubSpot, a website, a contact database — but none of it was wired together. Lead scoring was misconfigured. The MQL trigger mechanism relied on a field that never updated. Only 14% of contacts had phone numbers. Campaigns were generic. There was no pipeline tracking. Engagement was happening, but nothing was converting into pipeline the sales team could act on.

Goal

Result

The Results

229% year-over-year website traffic growth. 785 MQLs generated in the first five months. 17% engagement rate on sequences across 7,000+ contacts. #1 Google ranking for high-intent shipping keywords. 72,300 search impressions (up 32.4%). Email traffic up 750%. 11 strategic campaigns built and deployed. Full HubSpot pipeline activated with custom freight metrics. Weekly executive thought leadership interview program established across four NT leaders.

Project Details

Get the details of my latest projects and see how I create beautiful, effective websites for my clients.
No items found.
let’s get moving

Take your marketing to new places with TRA.

© Made by Pawel Gola - Powered by Webflow
To Top
Webflow IconBuy Badge Text